Real Estate Coaching for Established Agents
Build the real estate business
your ambition deserves
Private and small-group coaching with Elisa McMahon — nearly three decades working across varying markets and countries, Harvard-trained negotiation, and $635M+ in campaigns led.
For established agents who are ready to stop plateauing and start doubling their business.
Elisa McMahon
The Signature Agent Method
This isn't coaching from the sidelines
Nearly three decades of real estate experience translated into strategy you can actually implement.
Positioning
Become the obvious choice in your market.
Pipeline
Build a more deliberate and predictable business-development engine.
Negotiation
Protect your client's position — and your own value.
Performance
Build the structure, systems and accountability required for your next level.
Proven Result
Built to help you double your business.
3×
$200K → $600K
One agent's production tripled inside a single coaching year. Results vary by market, effort and circumstances.
13×
6 months → 2 weeks
A six-month stalled listing to multiple offers in two weeks.
The road to doubling
Strategy should change the numbers
Foundation
Clarify positioning
Leverage
Build repeatable pipeline
Scale
Add systems and support
Double
Multiply without burnout
The strategy that gets you to your current level is rarely the same strategy required to double it. Every stage introduces a different constraint. The Signature Agent Method identifies the constraint and builds the strategy for the next level.
The Signature Agent Method
This isn't entry-level real estate training
- Increase revenue without simply working more hours
- Win better listings and clients
- Sharpen positioning
- Improve negotiation and conversion
- Build a stronger team and support structure
Nearly three decades in real estate — hear it from Elisa
The Engagement
Strategic. Structured. Personal.
- Two sessions each month
- Personal business strategy
- Action plan between sessions
- Resource library
- Templates and frameworks
- Accountability
- Between-session support
Programs & Pricing
Two programs. One standard.
One takes ground in a market someone else assumes is theirs. The other raises what you take home without raising what you pay out.
Group coaching
The Opening
Break into a market someone else owns
$8,999
Payment plan available.
6 one-hour sessions, twice monthly across 3 months
Two signed listings in a market a dominant competitor supposedly owns.
Private coaching
Double Without a Team
Grow your take-home without growing your payroll
$23,999
Payment plan available.
6 sessions across 3 months
The solo-and-premium model installed in 90 days — leverage without headcount.
The Opening
Break into a market someone else owns
A dominant competitor isn't a wall. It's a position nobody has challenged. Entrenched operators go complacent — generic marketing, lazy follow-up, and the assumption the business is already theirs. You win by moving into the ground they stopped defending.
Three channels, running together from week one
1
Expired & withdrawn listings
The sellers they already failed.
2
Smart listings around on-market properties
Be the visible alternative to every neighbour watching a sale.
3
Direct mail to the farm
The channel they abandoned, and the one that compounds.
What's included
- Six one-hour group sessions, twice monthly across three months
- The three-channel entry strategy, built out session by session
- A written action plan between every session
- Templates and frameworks from the resource library
- Direct-mail and follow-up frameworks you keep
- Accountability at every session
- Between-session support by email
Double Without a Team
Grow your take-home without growing your payroll
Most agents think doubling their GCI means building a big team. A big team doesn't double your income — it doubles your overhead. Splits, salaries, desks, and the hours you now spend managing instead of selling. The agents taking home the most are doing fewer, higher-value deals and renting leverage instead of hiring it.
1
Solo and premium
Fewer, better deals. Higher-value listings, stronger clients, defended fees.
2
Rent leverage, don't hire it
Three contractors at ten hours a week. Thirty hours of capacity, no salary, no benefits, no management drag.
3
Keep the commission
No buyer's agent split, no payroll eating the budget.
What's included
This is not six hours of calls. It's a build.
- Six private one-to-one sessions across three months
- Personal business strategy built around your market and your numbers
- The solo-and-premium model installed step by step, not described
- A leverage plan: what you contract out, what stays with you
- Fee-defence and negotiation strategy for higher-value listings
- Positioning work so the better listings come to you
- A written action plan between every session
- Full resource library, templates and frameworks
- Accountability between sessions, not only during them
- Direct between-session support
Pricing
Why the difference
Same rigour, different access. The Opening is delivered to a room. Double Without a Team is delivered to you alone.
The Opening
$8,999 paid in full, or a payment plan of three monthly payments of $3,199 ($9,597 total).
Double Without a Team
$23,999 paid in full, or a payment plan of three monthly payments of $8,499 ($25,497 total).
The Investment
Application-only. Deposit-protected.
$8,999
The Opening
Group coaching · 6 sessions
Payment plan available.
$23,999
Double Without a Team
Private coaching · 6 sessions
Payment plan available.
Both programs are application-only. Once accepted, a deposit reserves your place and is credited in full against your program investment.
One-Day Workshop · West Palm Beach
The Agent Assistant Workshop
Tuesday, 15 December 2026. Build and test your own AI assistant in a single day, with twenty seats and nothing left to configure the next morning.
Step One
Book your discovery call
A private, fifteen-minute conversation to identify what's holding your business back — and whether the Signature Agent Method is the right fit.
Application
Are you ready to double your business?
If you're already producing but know the business you're running today isn't going to take you where you want to go, let's identify what's holding you back.
FAQ
Most frequently asked questions
Do I need to be with Signature Coast?
No. The Signature Agent Method is brokerage-agnostic and open to agents anywhere.
Is this a recruitment program?
No. There is no recruitment, ever.
Is this group coaching?
There are two programs. The Opening is delivered to a small group. Double Without a Team is strictly one-to-one.
Is doubling guaranteed?
No. Doubling is the goal we work toward, but results depend on your starting point, market, execution and individual circumstances.